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Author Topic: New Considerations for Reaching Canadian Email Recipients  (Read 56390 times)

fletch

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New Considerations for Reaching Canadian Email Recipients
« on: July 12, 2011, 03:39:14 PM »
An interesting article from Internet Retailer- http://www.internetretailer.com/2011/07/08/new-hurdle-e-mail- on forthcoming Canadian anti-spam legislation (FISA)...
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Martin Caine

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Re: New Considerations for Reaching Canadian Email Recipients
« Reply #1 on: July 13, 2011, 03:47:19 AM »
Your link is broken (hyphen on the end):

http://www.internetretailer.com/2011/07/08/new-hurdle-e-mail
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Email Systems Developer and Email Deliverability Specialist.

neostorm

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Re: New Considerations for Reaching Canadian Email Recipients
« Reply #2 on: July 21, 2011, 09:58:10 PM »
Hmm, should we be worried? If we are in the united states? Our clients send to their optin lists.
lc
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KentM

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Re: New Considerations for Reaching Canadian Email Recipients
« Reply #3 on: July 22, 2011, 02:20:18 PM »
Should you be worried? I don't know if worried is the right term, but if you are sending or receiving email to or from Canada you need to read up on CASL. Unlike CAN-SPAM our new CASL law is opt-in based, not just about giving the client the ability to unsubscribe. It also deals with social media and SMS so it has a lot wider scope than CAN-SPAM.

Kent M
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